In the future, AI assistants may predict and influence our decisions at an early stage, even selling these emerging 'intentions' in real-time to companies capable of meeting our needs before we realize we are making a decision. This is not science fiction, but a warning from AI ethicists at the University of Cambridge. They believe we are at the beginning of a 'lucrative yet unsettling new market for digital intent signals,' affecting everything from buying movie tickets to voting for candidates. They call it the 'Intent Economy.'